Colorado has become the latest state to gain access to Scientific Games Corporation’s digital and retail solutions thanks to an expansion of the firm’s existing partnership with Betfred.  

Following Betfred’s appointment of SG to provide OpenSports in Pennsylvania earlier this year, the two companies have now extended their collaboration to include digital and retail sportsbook services at the Saratoga Casino Black Hawk in Colorado.

Betfred has now launched OpenSports full retail solutions, including self-service betting terminals, at Saratoga Casino Black Hawk, with the company’s digital services expected to follow in time for the 2020-2021 NFL season. In addition, SG will supply Betfred’s operations in Colorado with its OpenPlatform player account management platform.

Mark Stebbings, Betfred Group COO, said: “OpenSports remains a core component of our US sports betting strategy. As we extend our presence across the US, the team at Scientific Games plays an important role in helping us to deliver match-winning experiences for players through its reliable and flexible technology. We look forward to working with Scientific Games to bring exciting sports betting experiences to players in Colorado.”

Keith O’Loughlin, SVP Sportsbook Digital for SG, said: “Betfred are a well-respected and successful UK operator and we are excited to partner with them as they build their expansion plans in the US. 

“Hot on the heels of our Pennsylvania announcement with Betfred, this is another huge vote of confidence in our OpenSports platform. We are committed to set our customers up for long term success in regulated markets, and we’re excited to showcase our product and service capabilities in two US states with Betfred.”