Amuka Esports, a Canadian company that creates localized esports hubs for casual and amateur gamers, has announced the launch of its $500,000 private placement offering on DealSquare.
Powered by NEO Connect technology, DealSquare is a joint initiative between Silver Maple Ventures and NEO to make private markets more accessible and efficient.
With aggressive expansion plans throughout North America, Amuka’s mission is to build Canada’s largest diversified esports company by focusing on verticals including content and media, tournaments, game venues, merchandise, and technology.
The firm currently operates two gaming venues, including Waves Gaming in Toronto, Canada’s largest esports venue, and EZY Mode in Windsor. With a strong community focus, they have developed one of the largest networks of live gaming events and tournaments catering to all levels of gamers.
In less than one year, Amuka has become an industry-leading company, backed by a management team with a blend of investment banking and gaming experience. Its newly announced global ambassador, Rondae Hollis-Jefferson of the Toronto Raptors, a gamer himself, will also bring new tournaments and live activations.
In a statement, the company said it seeks to further build on its success to-date with the offering on DealSquare, followed by future plans for an IPO.
“Our goal is to take Amuka Esports public within the next year, and our seed round of financing on DealSquare will help us get there,” said Ben Feferman, Co-Founder and CEO. “Not only is it an effective platform for raising the money we need, it also provides our business with additional traction and exposure to investors.”
“We are delighted to have Amuka Esports listed on DealSquare,” commented Peter-Paul Van Hoeken, Founder of Silver Maple Ventures and Managing Director of DealSquare. “Esports is a rapidly-growing industry, and with roughly $2bn of global investments expected in 2020, it represents a promising opportunity for the wider investor community.”
“With a few strategic acquisitions and partnerships already under its belt, Amuka has demonstrated great progress towards its mission of becoming a leading diversified esports company in Canada,” added Jos Schmitt, President and CEO of NEO. “By launching on DealSquare, Amuka is able to exponentially expand its access to investors while providing them with an investment opportunity that, prior to DealSquare, was only accessible to a select group.”