SportsGrid, the streaming video platform dedicated to the sports betting and DFS audience, has reached a multi-year agreement with Sportradar to power its real-time data, statistics and analytic solutions.
Under the terms of the agreement, Sportradar will provide the tools, data products and machine learning technology to enable SportsGrid to deliver real-time in-game odds and digital analytics combined with statistical data and graphical visualizations.
The tools and data products allow SportsGrid to gain access to new functionality, robust deep data sets, and comprehensive major sports league coverage within Sportradar’s Radar360 research platform.
“In an age of real-time connections and analysis, the Sportradar agreement broadly expands the capabilities and functionality of the production staff, talent and operational management team,” said Lou Maione, founder and President of SportsGrid.
“Radar360 reduces the analytic workloads and creates more opportunities for compelling insightful storylines and maximizes our fan engagement across the SportsGrid distribution platform.”
Dave Abbott, MD of US Media, Sportradar, commented: “We are pleased to be working with SportsGrid to bolster its content offerings and increase fan engagement. By adding our real-time data and products like Radar360 to the mix, SportsGrid is supercharging the betting and fantasy content that its consumers already love.”