Digital entertainment firm NetEnt is all set to enter the regulated Colombian gaming market after signing an agreement with gaming operator Rush Street Interactive LLC.
The move will see a host of NetEnt’s popular table games, including Blackjack and two versions of Roulette, launch with RushBet.co and follows on from the company’s entry into the Swiss market earlier in the month, continuing its focus on penetration into global regulated jurisdictions.
Brian Kraft, VP Commercial NetEnt Americas LLC, stated: “We’re excited to enter the Colombian online casino market and Rush Street is a great first partner to begin this journey with. The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players.”
As a result of the deal, RushBet now becomes the first operator to provide NetEnt games in the Latin American country, with NetEnt also set to launch a further selection of its slot games in the Colombian market throughout the year.
Omar Calvo, General Manager of Rush Street Interactive Colombia, commented: “We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet.co players. NetEnt’s Blackjack and Roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.co.”
A number of promotional activities are now being planned in order to introduce RushBet’s users and the Colombian market to NetEnt’s games, with the operator’s local Bogota operations team reportedly working on features such as loyalty points to attract players.