A focus on adapting to COVID-19 and embracing virtual sports are two of the key themes for the US market in Issue 8 of SBC Magazine.

Now available to view HERE, the US market section (p30-43) starts by exploring how Sportech had positioned itself to make big strides in 2020, before COVID-19 reared its ugly head, having developed its own white-label platform to work with big-name operators.

We also caught up with IGT’s Charles Cohen (pictured) at ICE London to find out why the smart European operators are those asking the questions about what it takes to successfully enter the US market, before they “jump in and get themselves into trouble”.

Meanwhile, our virtual sports focus kicks off by looking at how an online version of 3×3 Basketball will play a key role in Golden Race’s stateside push, before assessing how Sportradar is providing baseball fans with year-round MLB engagement.

The full list of experts featured in our US market section reads: Sportech CEO Richard McGuire, IGT VP Sports Betting Charles Cohen, Golden Race CEO Martin Wachter, Sportradar MD for Sports Partnerships David Lampitt, Sportradar MD for Gaming Solutions Frank Wenzig and Kenny Gersh, MLB’s EVP Gaming and New Business Ventures.

Download your copy of the SBC Magazine or view it online today by clicking HERE!