US Casinos to integrate GRID esports data following GameCo deal

Image source: Shutterstock

GameCo LLC has announced a new partnership with innovative data platform GRID with the aim of bringing its data product to North American casinos. 

As a result, the partnership will now integrate GRID’s esports data & streaming solution, which features official and exclusive coverage of up to 80% of the leading esports competitions, into GameCo’s VGM offerings and partner casino destinations, both land-based and online. 

The offering is set to include real-time feeds of official data & streaming assets from GRIDs partnered esports competitions, as well as ‘state-of-the-art’ scoreboard and visualizations. Moreover, a range of services ‘designed to unlock the potential of esports’ for casinos and sportsbooks is also included as part of the partnership.

Blaine Graboyes, Co-Founder and CEO of GameCo, stated: “Esports gambling is a tremendous untapped market across North America. In partnering with GRID, our combined industry knowledge, infrastructure, and technology will usher in a new era of engagement. We are thrilled to help make esports analytics and betting accessible for sportsbooks and players.”

The partnership will now allow GameCo to unlock the potential of the GRID platform and its data assets to casinos and sportsbooks across the United States, Canada, and Mexico thus enabling casinos to capture a slice of the projected $12.4 billion global esports betting market.

Moritz Maurer, CEO and Co-Founder, added: “GameCo has cracked the code for revolutionizing the casino experience for a generation that is used to, and expects, quality game-play in an accessible way. We are always looking for strong partners who believe in esports and its potential in the same way we do. GameCo was a clear choice in this regard and we are excited to expand our platform and efforts to a broader audience.”

The announcement follows on from GameCo’s ‘The New Casino’ reveal which included several new games, products, and technologies targeting a younger casino audience at G2E 2019.