ORYX Gaming, a subsidiary of the Toronto-based Bragg Gaming Group, has announced an extension to its pre-existing partnership with Betcris following the successful launch of its content with Lotería Nacional de Ecuador, Betcris’ B2B client.
The strengthened collaboration will now see Betcris utilize the ORYX Hub platform to launch new online casino games, live dealer tables and a variety of virtual sports across several regulated markets.
Matevz Mazij, Managing Director of ORYX Gaming, stated: “Strengthening our partnership with Betcris will allow us to offer our product portfolio to a much wider audience across a range of strategic markets and we are positive that in combination with our platform tools it will perform extremely well throughout the operator’s brand portfolio.”
The deal is set to enhance the company’s offering and allow Betcris to upgrade its promotional activities through the use of player engagement tools such as real-time promotions, leaderboards, tournaments and jackpots, as well as the ORYX Data Analytics Platform.
In addition to this, the access to ORYX Hub’s platform tools and features will now grant Betcris the capabilities to improve not only its conversion and retention rates, but also the performance indicators across its network.
JD Duarte, CEO, at Betcris, concluded: “As gaming continues to increase in popularity, Betcris is determined to offer the latest and most innovative solutions, ensuring that our players find new opportunities and new challenges.
“The selection of products available through ORYX Hub is a result of our commitment to provide players access to the most attractive content in all markets which we operate in.”