DFS and sportsbook operator DraftKings has firmed up a trio of alliances with three National Basketball Association (NBA) franchises, making the firm an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers.
All three partnerships include the use of official team marks and logos, in addition to various branding options, with the aim of enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.
“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers,” said Chief Business Officer Ezra Kucharz. “The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”
As the Official Daily Fantasy Sports and an Official Sports Betting Partner of the Indiana Pacers, DraftKings has rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, it will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”.
“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Sports and Entertainment President and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”
The agreement with the 76ers means that the firm is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the team. Along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.
Philadelphia 76ers President Chris Heck said: “Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.
“The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport.”
The Celtics partnership focuses solely on Daily Fantasy Sports, with DraftKings named as the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, the company will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.
“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”