Calendar app developer Stanza, creator of the Add-to-Calendar button, has partnered with Sportradar to bring subscribers sports content on a global scale. Sports leagues including the NBA, NFL, NHL, MLS and collegiate properties already leverage the firm’s calendar marketing suite to create a new communication channel with fans. 

Its sports schedules are also embedded across sports publisher pages with the goal to drive on-page engagement. The calendar suite reaches more than 20 million monthly ‘uniques’ globally. 

Under the terms of the partnership, Sportradar’s advanced data insights and sport page solutions are now included in-calendar. The firm’s Vice President of Digital Sport, Brian Josephs, said: “We are pleased to be working with Stanza, an innovative and highly respected leader in its industry. 

“As a company, Sportradar is always looking to find new and creative ways to engage sports betting audiences. Partnering with Stanza, we have all of the ingredients necessary to create and shape a truly unique calendar experience for users through data.”

Stanza CEO and Founder Smita Saxena commented: “Calendar is within the top three used apps on people’s phones; it’s checked 12 times on average daily. We know in-calendar real estate is very valuable and we’re very careful about partners that we bring into the ecosystem. It’s truly sacred ground as people are very sensitive about what shows up in their calendars. 

“We were looking for a partner to add value across both our customers and calendar subscriber base. After much testing and evaluation, we’re excited to partner with Sportradar to integrate their content to make it even easier for fans to follow their team.”