Kambi takes the initiative in 2020 with new marketing campaign

Global sports betting specialist Kambi, a highly active player in the US sports wagering sector, has made a bright start to 2020 with the launch of a brand new marketing campaign that sets out to underline its status as “the industry’s trusted sports betting partner”.

The ‘Partner with Confidence’ campaign, unveiled this week alongside the release of a modern, brand-led, video at Kambi.com/partnerwithconfidence and across owned social channels, aims to highlight the company’s position as the sportsbook enabler behind some of the world’s leading operators.

The in-house devised video, produced by London-based commercial production company Irresistible, draws parallels between high-achieving sports stars and sportsbook operators, with the successes of each made possible through the dedication and support of trusted partners behind the scenes.  

The campaign also includes a series of print and digital visuals, to be published throughout the year, which feature images of sporting partnerships in action that depict the crucial role trusted partners play in both sport and business. 

Gerard Starkey, the firm’s Marketing and Communications Director, said: “A key factor why Kambi is the industry’s trusted sportsbook partner is that we understand the value in creating strong relationships with visionary operators. We take the time to understand and align with our partners’ goals to ensure we are much more than a product supplier and are positioned to guide and advise leveraging our vast experience.   

“Partner with Confidence aims to communicate this reassuring message; that as your trusted partner you can count on Kambi to deliver. To deliver the high-performance sportsbook and insight to grow, the regulatory track record and expertise to comply, the flexible technology to differentiate and scale, and the corporate independence to place your interests first.”

Kambi is currently partnered with more than 20 operators across regulated markets in six continents, combining to create a powerful network that fuels operator growth. In the first nine months of 2019, the turnover generated by its partner network grew by more than 30% with a record 11 partners named in the prestigious Power 50 list.  

Partner with Confidence will be on display at the Kambi stand during the ICE Totally Gaming exhibition in London next month, located at S2-110.