Australian omni-channel payment solutions provider EML Payments has confirmed its appointment as lead ‘prepaid cards’ provider for bet365’s upcoming New Jersey sportsbook properties.

As part of the multi-year arrangement, the company has been tasked with delivering a tailored ‘reloadable payment cards program’ for bet365’s opening US ventures. The update, sees EML secure its second US betting partnership, having launched a prepaid cards program for PointsBet USA last January.

In turn, bet365 becomes EML Payments’ thirteenth ‘branded reloadable’ partner, with the ASX enterprise servicing card payment programs for the likes of GVC Holdings, Fortuna Entertainment and Betsson AB.

The EML portfolio offers innovative payment technology solutions for payouts, gifts, incentives and rewards, and supplier payments. The firm manages more than 1,100 programs across 19 countries in North America, Europe and Australia.

Recognized as being among the world’s leading online bookmaker, bet365 has further secured a key US strategic alliance with Empire Resorts’ ‘Resorts World Catskills’ property, which could see the betting group service the first licensed sportsbook for the state of New York if and when permitted by applicable law.