Scientific Games Corporation has secured a new contract with the Massachusetts Lottery, ranked number two in the world for performance (La Fleur’s Almanac total sales per capita). The firm will supply its lottery retail management system, providing the operator with a more productive and streamlined connection to its network of over 7,500 retailers.
Scientific Games provides similar advanced retail management technology to lotteries in Arizona, Kansas and Maryland in a rapidly expanding retail technology footprint in the US and internationally.
Michael Sweeney, Executive Director of the Massachusetts Lottery, said: “The Lottery’s investment in this new technology is part of our ongoing modernization, and it further demonstrates our commitment to our expansive network of retailers.”
The new three-year contract may be extended by the Lottery for two additional years and features the company’s gemSuite of products including the gemIntelligence retail agent relationship management application, gemRetailer retail agent portal and gemEnterprise paperless licensing module.
Pat McHugh, Group Chief Executive Lottery for Scientific Games, said: “Our recent collaboration with the Arizona Lottery, Kansas Lottery and Maryland Lottery on their retail management systems allows us to bring hands-on expertise to the Massachusetts Lottery in key areas like sales force management and retail agent licensing, as well as instant ticket order management.
“This technology is the lottery industry’s only agile platform, and it has proven its ability to adapt to each lottery’s unique requirements and evolve over time as business needs change.”