Vancouver-based technology firm Loop Insights Inc has signed a partnership agreement with Quis Quis Holdings LLC to enter into the US tribal gaming business. The preferred partnership agreement grants owner Blue Quis Quis the non-exclusive rights to represent Loop’s technology products throughout his network.
Quis Quis, who has extensive experience working with numerous tribal communities, has an extensive background in gaming, compliance and tribal economic growth. He is a founder of the Indigenous Trade Association, President La Jolla Gaming Commission and Vice Chairman San Pasqual Gaming Commission.
The Loop proprietary technology platform aims to target installations in gaming facilities across multiple states providing detailed real time insights into customer purchase behaviors. Its technology is designed to enhance operational, marketing and supply chain efficiencies.
Upon successful implementations the firm will have an opportunity to generate substantial revenues through licensing its platform to resort operators as well as ‘software as a service’ revenue models.
“Mr Quis Quis, is a very well-respected figure in the tribal gaming industry,” said Loop CEO Rob Anson. “This will help shorten and expedite our sales cycle by providing direct access to key decision makers of each tribal nation.”
A statement from Blue Quis Quis read: “The Loop platform will now enable our casino marketing the ability to measure and attribute the value of each loyalty member across all channels including food and beverage, retail, nightlife, and special events. Our customers will greatly benefit from the Loop platform by receiving dynamic personalized offers and incentives based on individual gaming and retail purchase behaviors.”