Sports betting and gaming group GVC Holdings has confirmed the launch of the first dedicated US Foundation for responsible gaming, corporate compliance, and sports integrity. It follows the debut of its Global Foundation in September this year. 

Additionally, in collaboration with Seton Hall Law School, the group has announced the first US gaming, integrity, and compliance educational program; and in partnership with the National Council on Problem Gambling (NCPG), a project to help military veterans with gambling addictions.

The US Foundation will manage the firm’s existing US related projects including its collaboration with the Harvard Medical School, National Council on Problem Gaming and National Center for Responsible Gambling and develop other US related education projects.

“This new US Foundation extends our Global Foundation,” said Martin Lycka, Director of Regulatory Affairs. “The range of new initiatives and quality of partnerships express our global commitment to Corporate Social Responsibility (CSR).”

Trustees of the GVC Foundation US include Amani Toomer, former New York Giants wide receiver and Super Bowl XLII winner; Martin Lycka, director of regulatory affairs at GVC Holdings, and William J Pascrell III, partner at Princeton Public Affairs Group and one of the nation’s leading experts on online gaming, sports betting, and lottery.

“We must keep the playing field safe for all players,” said Toomer, so we’ll team up for top-notch educational bootcamps on gaming best practices, promote responsible gambling, and be there for those facing addiction.”

The Seton Hall Law collaboration will begin with a three-day Bootcamp in March 2020 which will provide attendees with a primer on the laws, regulations, and best practices that are the backdrop to compliance rules that govern gaming industry.

“We are excited about the opportunity presented by this collaboration with GVC Foundation to provide high quality gaming integrity programming,” said Kathleen M Boozang, Dean of Seton Hall Law.

Finally, in partnership with the National Council on Problem Gambling (NCPG), the world’s longest established NGO dedicated to addressing issues surrounding problem gambling, the US Foundation will collaborate on the development of responsible gambling educational programs for active military service personnel and veterans in 2020.

“As the first Foundation of its kind in the US, we intend to lead the field for responsible gaming, corporate compliance and integrity,” noted  Pascrell III. “This is gaming giving back to its players.”