Global gaming technology firm Newgioco Group has engaged the services of US bookmaker Kevin Slicker to lead its Stateside sports betting operations and business development plan.

Slicker has 30 years’ experience of the sports betting industry, the past 10 of which have seen him work as a consultant to sportsbooks, casinos and Daily Fantasy Sports providers. He is currently working with several US tribes in preparation for the legalization of sports wagering. 

In addition, he is the sports betting consultant for the Arena Football League, providing advice on strategy, marketing, partnerships and potential new revenue streams.

As a product consultant to Newgioco, Slicker will direct the American design and infrastructure of the firm’s ELYS betting platform and lead its operations team build-out from his base in Oklahoma. 

He will work directly with the company’s European developers to create a unique online and land-based US-facing sports betting solution for state lottery, casino and route operators, as well as private operators. The aim is to combine the broad expertise and history of Newgioco’s European roots with the unique nuances of American sports bettors.

CEO Michele Ciavarella commented: “We are very pleased to have Kevin join our team in the US. Our strategic plan for developing our business in the rapidly growing regulated US sports betting market considered each state’s unique set of rules, regulations and framework requiring a comprehensive multifaceted team. 

“Bringing Kevin on board should help enable Newgioco to execute on both our multi-pronged strategy and our reach throughout the extensive and dynamic US sports betting market.

“Kevin is a highly recognized expert in the US bookmaking industry. We further expect that having a true bookmaker as a part of the US strategic operations plan combined with his extensive industry experience could be a significant advantage over our competition.”