International Game Technology will present a range of lottery technologies and services at the North American Association of State and Provincial Lotteries (NASPL) Conference next week. The event takes place from September 17-20 in Little Rock, Arkansas.
Themed as “Player-Driven Performance,” the firm’s NASPL showcase at the Little Rock Convention Center aims to reinforce a player-centric approach to the lottery business and highlight how IGT is applying innovative approaches to support lotteries.
“IGT’s NASPL portfolio is designed to enhance player engagement, grow sales, drive player convenience, and expand opportunities for lotteries,” said Jay Gendron, IGT Chief Operating Officer Lottery. “In developing our portfolio, IGT applied decades of player insights and global experience to ensure that we are supporting versatile products that responsibly shape the future of lotteries and entertain players across a range of channels.”
NASPL attendees can learn more about IGT’s lottery offer which includes GameTouch and GameTouch Draw, augmented reality technologies, turnkey promotions, mobile solutions, sports betting and a host of new games.
The company will also contribute to several NASPL 2019 programs. Gendron will participate in the Associate Member Level I presentations on September 18 and discuss challenges the industry could face over the next five to 10 years. Sarah Simpkins, Senior Director Draw Based Games Portfolio Strategy, will participate in the “Game Changers: A Panel Discussion on Winning Launches” discussion, on the same day.