Lakeside Hotel & Casino, an Affinity Gaming property in Osceola, Iowa, will open a new William Hill sportsbook on the site’s lower level on August 15. A statement from the firm said that the partnership will offer bettors the opportunity to benefit from “…best-in-class technology, access a diverse sports betting menu and enjoy a premier sports betting experience”. 

The new sports book, which will be open seven days a week, will be visible as soon as guests step off the escalator and will feature 14 65-inch viewing monitors with 4K LCD displays and two 86-inch viewing monitors with 4K Ultra HD displays. 

The grand opening celebration will kick off with a ribbon cutting and check presentation ceremony. Joseph Reynolds, a WWII veteran residing in Clarke County, will place the ceremonial first bet officially opening the sports book for wagering at 12pm CT.

“Our new sports book will provide the highest level of entertainment and customer service in Iowa,” said David Monroe, VP and General Manager for Lakeside Hotel & Casino. “We are excited to partner with William Hill and take the sports betting experience to the next level.”

As part of the grand opening, all William Hill new member account signups at Lakeside Hotel & Casino from August 15 to September 28 will be entered to win a $10,000 sports dream vacation to any sporting event in the continental United States during the upcoming year.

There will also be a series of ‘meet and greet’ events with Priest Holmes, retired running back for the Kansas City Chiefs; Andre Dawson, Hall of Fame outfielder for the Chicago Cubs; and Dan Hampton, Hall of Fame defensive tackle for the Chicago Bears.