Sportsbook operator William Hill US has confirmed it has entered into a new partnership with Income Access, Paysafe Group’s marketing technology and services provider. According to the firm, the partnership will enhance its affiliate program by adding “…an industry leading tracking and reporting solution that will support affiliates as they optimize their performance in New Jersey”. 

The deal also increases the opportunity to add affiliate partnerships in additional states where William Hill US operates it added.

The launch of the revamped William Hill US affiliate program on the Income Access platform will offer affiliates the opportunity to quickly launch campaigns for the sports betting company, which currently operates more than 100 sportsbooks across the United States. With a heightened focus on innovation and sports betting experience, both William Hill US and its affiliate partners will all benefit from a robust tracking software with in-depth reporting, flexible commission schemes and a comprehensive ad serving tool.

Giving players the option to take the sports book with them wherever they go, William Hill US also offers live ‘InPlay’ wagering across a variety of sports, including football, basketball, baseball, soccer, hockey and other select events throughout the year.

Sharon Otterman, Chief Marketing Officer at William Hill, said: “Partnering with Income Access will open William Hill’s doors for a brand-new affiliate program in the US. By offering our affiliate partners this platform, we aim to make strong and lasting partnerships.”

Tara Wilson, SVP and General Manager at Income Access, Paysafe Group, said: “We are delighted to partner with a company that possesses the industry experience and reputation of William Hill. The launch of its affiliate program in New Jersey will offer partners a way to expand their presence in an exciting market.”