Sergio del Prado, Vice President of Corporate Sponsorships for the San Diego Padres MLB team, has hailed FanConnect’s technology and content platform as a “…fantastic addition to our sponsorship asset mix”.
The platform opens the MLB season powering TVs at Wrigley Field, Fenway Park, Yankee Stadium, Nationals Park, Petco Park, T-Mobile Park, and many others. It delivers a live game feed wrapped by real time hit and pitch data, in-game statistics, standings, 50/50 raffle integration, social feeds, and weather. The TVs include sponsor ads which, said FanConnect, bring valuable revenue to the teams.
Del Prado added: “From the first year we brought it in our partners have loved it and demand for it has grown exponentially. It’s also a great price point, has clean and eye-catching graphics, and we can target different segments of our audience as needed. We are also able to update the artwork ourselves and get up and running almost instantly – a huge plus to working with the FanConnect team.”
New for 2019, the company has introduced FanConnect Touch, an interactive, intuitive way to give fans control of their seat and suite experience. It features live TV feeds, replays, food ordering, fantasy stats, exclusive content and offers, and the ability to integrate content like team apps and betting.
“The initial interest in FanConnect Touch has been dramatic,” said the firm’s CEO Larry Witherspoon. “Every team we speak with has ideas on how to leverage FanConnect touch for their venue. We expect to deliver touch solutions to several MLB venues in 2019.”