UK bookmaker Betfred will debut a suite of managed sports betting and trading products in Meadowlands, New Jersey at this week’s Betting on Sports America 2019 convention. The suite incorporates the OptimaMGS platform, offering partners a full range of managed products which includes BI/analytics, anti-fraud, trading, compliance/GDPR, customer support, payments and marketing.

With over 50 years of market leading experience in the betting industry, as reflected in its 1,600-plus retail stores in the United Kingdom, Betfred said it is now seeking to unlock and empower the newly opening US Sports Betting Market.

The firm’s Managing Director, Mark Stebbings, commented on this week’s event: “The entire team is energized by the opportunity to bring the totality of our experience and technology to the diverse and innovative US sports wagering leaders who are responding to the tremendous opportunity these markets present.”

Betfred has partnered with SCCG Management in Las Vegas, to represent the company in the US Native American and Non-Tribal gaming markets. SCCG is an internationally respected management consultancy focused on global sports betting, IP, esports and the casino entertainment industries.

Stephen Crystal, Principal Partner of SCCG Management, said: “The scope and scale of the combined resources and experience of Betfred, Optima and SCCG Management allow us to bring a turnkey, industry leading set of tools and talent to the sports betting industry. We’re working tirelessly as a team to present flexible, comprehensive solutions to the US sports betting industry.”