Global payments provider Paysafe Group is setting its sights on the embryonic US sports betting market with a new single point of integration added to its range of payment solutions using a software API. The unified platform will be available to igaming operators in the US, said the firm, as the market opens up to online sports betting.

Using the company’s single integration, clients can access the full extent of the firm’s core, alternative and future differentiated payments services in addition to its expertise in payment processing, acquiring, digital wallets (Skrill and NETELLER) and online prepaid solutions (paysafecard).

As well as a hosted checkout for an improved customer experience, Paysafe’s API includes a business portal and refreshed developer journey that allows operators to manage their chosen payment integrations effectively. According to the company, by opening up access to its range of payment products, the new single integration will also encourage player conversion and retention.

New research commissioned by the company has found that 23% of current US sports bettors cited the ‘number of methods that they could make payments and receive winnings with online’ as a key differentiator when deciding which sportsbook to wager with. Furthermore, 42% of them said that they would consider making payments for sports betting using a different method to the one that they currently use, compared to only 26% who said that they would not.

In addition to advantaging players, the firm’s new single integration helps operators to offer a streamlined player checkout experience and the ability to select several different ways to pay. Payment methods can include more traditional card acceptance options or alternative payment methods like those from Paysafe’s proprietary services paysafecard, Skrill and NETELLER, which are used by 17 million consumers around the world. The technology also enables operators to integrate popular payment methods from other providers.

Operators can also access a highly-customisable, behind-the-scenes business portal with analytics, financial reporting and reconciliation services that can be tailored depending on the job function of the user.

Chief Product Officer Karim Ahmad commented: “Players want payment options which are seamless and secure, and which they don’t notice. Whether it’s traditional payments, digital alternatives or future innovations, it needs to be effortless.”