, the online sportsbook and casino brand currently developing a presence in the Latin American market alongside its UK and European interests, has launched an upgraded affiliate program in partnership with Income Access, Paysafe Group’s marketing technology and services provider. The existing BetRegalAffiliates program has migrated to the Income Access software as part of the brand’s strategy to optimize the performance of its affiliate channel and its affiliate partners.

The revamped affiliate program will launch with a revenue share commission structure, though CPA and hybrid deals are available on request. Marketing Director Aly Lalani said: “At, customer experience is at the forefront of our thoughts, not only for our valued clients but also for our partners. Affiliates are a vitally important element in our acquisition strategy, and we feel that the upgrade to Income Access, the industry-leading affiliate software, puts our affiliates in the best possible position to be successful.”

Tara Wilson, General Manager at Income Access, Paysafe Group, said: “The online sports-betting vertical continues to evolve at a product level, and we’re excited to support an innovative sportsbook like as it places more emphasis on its affiliate channel. Our technology will ensure that and its affiliates are well placed to maximize their revenue and overall business growth.”

Launched in 2017, provides a sportsbook with a strong focus on player value through reduced-margin betting odds on a wide range of sports. The brand’s pre-match sporting events run the gamut from Premier and Champions League football, NBA basketball and NHL ice hockey to tennis, Aussie Rules football and badminton. also offers a selection of in-play betting options.