The National Football League (NFL) has selected Caesars Entertainment Corporation as its first ever official casino sponsor. Beginning with the 2019 NFL playoffs, the multi-year partnership will involve Caesars providing unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements.
In turn, the casino operator will have the exclusive right to use NFL trademarks in the United States and the United Kingdom to promote its gaming properties and activate at key NFL events including the Super Bowland NFL Draft.
“We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
Mark Frissora, President and CEO of Caesars, stated: “All of us at Caesars Entertainment are thrilled to be the first ever casino partner of the NFL, the most prominent sports league in North America. Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
Eight NFL Clubs have relationships with Caesars Entertainment, including the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders, and Philadelphia Eagles. These partnerships along with the new League deal are for the casino category only and do not include sports betting, daily fantasy or hotels/resorts.