Since launching in August, the SugarHouse Online Sportsbook & Casino has more than doubled its month-over-month revenues from August 2018 to September 2018, according to its operator Rush Street Interactive. The team at Rush Street said it had seen live in-game betting growing tremendously, week over week. The start of the NFL season resulted in more than double the volume of bets on the PlaySugarHouse.com site and those numbers continue to escalate. Betting on mobile devices is proving to be very popular with over 80% of all bets occurring on them.
“We’re very happy with the numbers we are seeing,” said Mattias Stetz chief operating officer at the firm. “We see that the player base is continuing to grow as the word spreads about the quality and volume of the different live in-game bets at PlaySugarHouse.com. We are at the start of the football season and are excited to see our numbers keep climbing.”
Football is the most popular sport for players in New Jersey to wager on. There are at least 50 different betting options during any given game, allowing players to bet on things like how many touchdowns a quarterback will throw, the outcome of the current drive, or if a team can cover the spread. These options are interesting to our players and we expect live betting will grow in the future.
“Our casino bets have also grown since the launch of sports betting,” added Stetz. “Thanks to the deep integration of the sportsbook and the casino in both Android and iOS mobile apps and the desktop site, and players being able to use the same account and wallet, PlaySugarHouse.com casino has also grown across the board.”