Scientific Games Corporation is hoping to create an “unrivalled one-stop shop sports betting solution,” after announcing an agreement to acquire Don Best Sports Corporation and DBS Canada Corporation.
Adding an expansion of the Scientific Games offerings, the deal for the global supplier of real-time betting data and pricing for North American sporting events is pencilled in to close during the fourth quarter of 2018, subject to customary closing conditions.
In a media statement announcing the deal, the Las Vegas headquartered firm states that “Don Best’s trading platforms and expertise, combined with Scientific Games’ global leading OpenBet platform, further enhance Scientific Games’ world-class sports betting solution for the expanding US market and beyond”.
Barry Cottle, president and chief executive officer of Scientific Games, emphasizes the positive impact of the announcement of the upcoming acquisition: “When it comes to sports betting, we’ve been moving at incredible speed, and the Don Best acquisition will add to our unrivaled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey and Mississippi.
“As the leading global supplier of real-time betting data and pricing for the North American sports market, Don Best will bring their unparalleled proprietary pricing services to Scientific Games.
“As sports betting rapidly gains popularity in the US, we’re ready to help our customers capitalize on the new US market while solidifying our long-held leading global position.”
Upon closing of the transaction Don Best is to integrate with Scientific Games’ SG Digital division, uniting European sportsbook expertise with US sports trading, data and pricing platform specialists.
Both teams are to work together to drive global growth, by combining day-to-day sportsbook logistics with state-of-the-art trading technology.
Keith O’Loughlin, SVP of Sportsbook for SG Digital, added: “The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running, and guide our customers through the process of launching a sportsbook after the deal closes.
“Moreover, upon completion of the acquisition, our customers will immediately benefit from their expertise and firm grip on real-time trading and the data that drives it.
“With Don Best’s talented employee-base on board, we’ll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs.
“This opportunity will enhance our market position in the US, while ramping up our partner relationships in more tested jurisdictions. It’s a true win-win.”