Novomatic is looking to draw upon the knowledge and expertise of former Codere Group man Felipe Ludeña to broaden out its presence in the global sports betting sector, with specific focus on the Americas and Europe.

The well-known industry expert left his position with the international sports betting provider Codere to join Novomatic last month. At Codere, he headed the Spanish Online Business Unit, coordinating the international expansion of sports betting in Mexico, Colombia, Panama and other countries. Ludeña will now concentrate on the international expansion of Novomatic’s sports betting business.

Ludeña, enthused by his latest challenge, explained: “NOVOMATIC’s pioneering spirit has always fascinated me. It is of course a particularly exciting task to be able to develop the international sports betting business for one of the world’s largest gaming technology groups.”

In a statement, the Austrian firm revealed that it is pursuing an international expansion strategy in the sports betting sector and plans to further expand its strong position in Europe. At the same time, there will be activities in this business segment for the first time in the USA. “To do this, we need experts with excellent management skills. With Felipe Ludeña, we are looking to play a major role in shaping the sports betting market,” said CEO Harald Neumann.