Betinvest has confirmed it will be using its presence at this year’s G2E Las Vegas exhibition to drive it’s established sports betting positioning across the US, building towards its ultimate goal of a full-service office in the country.

Described by Valentyn Kyrylenko, VP of business development, as a “dedicated strategy to develop our internationally renowned technologies, solutions and services within the US”, the firm is set to introduce a number of special commercial offers and promotions tailored specifically to the new sports betting landscape.

He explained: “North America is a hugely significant region for Betinvest in terms of our current growth across the world and G2E is set to play a big part. We already have active representation in the US in the locations where sports betting is currently legal but we want to use our expertise and established credentials to help drive the sector forward following the Supreme Court’s decision earlier this year.”

The company, which has over 19 years experience providing advanced digital solutions for the sports betting industry, has confirmed it will deliver unique discounts, cost-free connections and a pricing structure optimized to new clients when it exhibits in Las Vegas this October.

“We want to increase our visibility with North American partners,” Krylenko continued. “In order to do this and highlight our commitment to the region, we’re coming to G2E loaded with special commercial offers and promotional conditions for cooperation as part of a dedicated strategy to develop our internationally renowned technologies, solutions and services within the US.”

Sports Betting is not the only focus for Betinvest in the US territory as Kyrylenko also hinted that the company will promote its artificial intelligence solutions as part of its global development from trade shows over the coming months. He said: “Betinvest is betting on machine learning and AI as the next major step for the iGaming industry. As a company we have already implemented some elements of machine learning to our CRM and although this only represents our first steps into the technology we are making a substantial commitment to the technology and hoping to develop at a rate which suits our tech and our clients.”