North American national horse racing network and FandDuel affiliate, TVG Network, will launch their first ever live, integrated Sunday morning sports betting pregame show this weekend. Titled More Ways to Win, it will follow the premiere of Barstool Sports’ new syndicated program, The Barstool Sports Advisors.
Talking to America’s Best Racing, TVG CEO and FanDuel COO Kip Levin said: “The expansion of our Sunday morning programming, including our partnership with Barstool Sports, will bring a whole new audience to our network for a mix of sports betting, news and daily fantasy content that’s relevant to their interests.”
He continued: “Our Sunday morning programming will now offer up-to-the-minute sports betting information, football news, and expert opinions and insights to complement our customary coverage of the best in live horse racing from around the world. The integration of fantasy and sports betting content into our television assets provides a unique, unmatched marketing platform for the FanDuel Group.”
The first airing of Barstool Sports Advisors is due to be broadcast at 10am ET on September 9. More Ways to Win will follow at 11am, offering live reports from FanDuel’s Meadowlands sportsbook and horse racing from the major racecourses across the US.