BetInvest, a provider of digital solutions for the sports betting industry, will be heading to next month’s Betting on Sports Conference at London’s Olympia with an eye firmly on exploring the huge potential of the US sports betting market.

Talking specifically about the firm’s US aspirations, VP of business development Valentyn Kyrylenko said: “This October we’ll be at the G2E in Las Vegas putting our 19 years of professional experience in the industry and our ecosystem of sports betting products and services before American operators and casinos. We’re coming to Las Vegas loaded with some special commercial offers and promotional conditions for cooperation.”

He continued: “We want North American partners and so we’re bringing discounts, cost-free connections and a pricing structure optimized to draw new clients. We already have active representation in the US in the locations where sports betting is legal; we’re already engaged in negotiations with potential partners and clients. The next step will be opening a full-service office, and we hope to be able to give you more detailed information on that soon.”

Kyrylenko also offered some insight into what delegates can expect from this year’s Betting on Sports Conference, saying: “Our core strength is in sportsbook products. We’re offering premium Sportsbook content adapted to client needs and expectations. What that means in concrete terms is more than 30,000 separate events each month and up to 420 markets in a single game.

“We have a team of 300 bookmakers putting together the best deals you’ll find anywhere. When you figure that working together with our data feed that has no downtime – zero – then you understand that our operators know what it’s like to always be ahead of the competition. We’ve also got some exclusive offers prepared specially for the Betting on Sports event – a loyalty program and some outstanding commercial offers.”