Sue Schneider to drive SBC’s Betting on Sports America

Betting on Sports America has signed up one of the US industry’s leading events experts to help shape the conference and agenda. Gambling industry veteran Sue Schneider has agreed to head up the Advisory Board for SBC’s new Betting on Sports America conference, which is being held 23-25 April 2019 in New York.

SBC Events already organizes sports betting industry conferences and exhibitions in Europe and is bringing its popular format to the US next year in the wake of the expansion of sports betting in the country.

Schneider is a world renowned expert on the gaming industry, particularly on the US market, where she has testified to the US Senate, the US House of Representatives as well as the National Gambling Impact Study Commission.

Schneider commented: “I’ve seen the impressive progress that SBC has been making with its sports betting events elsewhere in the world and so I’m delighted to be able to get involved with this new chapter now that PASPA has been repealed. SBC’s ‘Betting on Sports America’ event could prove to be a great catalyst for the development of the sports betting sector in the US at this exciting time.”

SBC Founder & CEO Rasmus Sojmark commented: “We are extremely happy to be able to get someone of Sue’s standing to help us hold our inaugural Betting on Sports America event next April. Sue is well connected, knowledgeable and probably has the most experience of holding gambling conferences in the whole of the US, so her qualities complement our sports betting expertise perfectly.”

Managing Director Andrew McCarron is looking forward to the challenge. “We’ve had a very good response to the way we run our ‘Betting on Football’ and ‘Betting on Sports’ conferences, so we believe the SBC style with its mix of high level education, networking and entertainment, will become an essential event for the sports betting sector. With Sue in as Chief Advisor, we’ve got a good chance.”

To mark the start of the partnership, Schneider will be chairing the first session on the Betting on Americas track at next month’s Betting on Sports Conference at Olympia London. Entitled: ‘State of the nation – what does the SCOTUS judgement mean in real terms?’, the session will take a look at the opportunities that have arisen from the repeal of PASPA. For more information visit