United States sports bar brand Buffalo Wild Wings has joined forces with DraftKings, as it launched a Blazin’ Fantasy Football game that is to be exclusively available in all of its restaurants, for the upcoming season.
The custom game, that is to kick off on Sunday 9 September and run through to the end of the regular season on December 30, is to be available on mobile through the Blazin Rewards App, to patrons of Buffalo Wild Wings restaurants.
Paul Brown, chief executive officer at Inspire Brands, the banner which Buffalo Wild Wings falls under, stated: “As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week.
“We are thrilled to partner with the industry leader in fantasy, DraftKings, to deliver an experience to our guests that they can’t get anywhere else.”
Under the terms of the partnership contests are to begin at the beginning of each game, as well as half time of the 13:00pm ET and 16:00pm ET games, offering four chances to win prizes such as free wings for a year, Buffalo Wild Wings Gift Cards, Blazin’ Reward Points, and more, each Sunday.
To participate guests have to draft a team comprising a QB, RB (2), WR(2), TE, DEF/Special Teams, and a kicker, in addition to “doubling down” on their “blazin’ pick,” with that player to receive double points.
All line-ups must be submitted by the start of the respective first and third quarters, with a total of 600 weekly winners expected.
Ezra Kucharz, chief business officer of DraftKings, added: “We are excited to partner with Buffalo Wild Wings to offer sports fans a unique, in-store fantasy product this football season.
“Our mission has always been to create innovative and exciting ways for fans to engage with their favorite sports, and our Blazin’ Fantasy Football product is an excellent example.”