Rush Street Interactive (RSI) has emerged as the second Kambi customer to launch an online sportsbook in the state of New Jersey, and just the third operator to do so since the opening of the market post-PASPA. RSI, which added a Kambi Sportsbook to its popular PlaySugarHouse.com gaming site, has gone live with a large menu of sports wagering options, including singles, parlays, prop bets and futures.
Players at the SugarHouse Online Sportsbook & Casino can also place live wagers as the sporting action unfolds courtesy of a wide range of in-game betting offers, including instant bets such as result of current drive in football and current point in tennis.
The launch this week comes after Kambi and RSI received the necessary regulatory clearance from New Jersey’s Division of Gaming Enforcement. As a result of RSI’s existing online presence in New Jersey via PlaySugarHouse.com, the operator has been able to implement a full launch, with players immediately able to access the sportsbook on mobile through Android and iOS, and on desktop throughout the Garden State.
The SugarHouse Online Sportsbook & Casino is a combination of Kambi’s Sportsbook and RSI’s iGaming platform, creating a turnkey solution which could be leveraged by operators in other regulated US markets. Having been first to market on August 1, Kambi-powered sportsbooks now make up two-thirds of the online wagering options for players in New Jersey.
Kristian Nylen, Kambi chief executive, said: “In what is another major milestone for Kambi, I am delighted we have been able to assist Rush Street Interactive in becoming one of the early movers in the online wagering market in New Jersey. To be providing our Sportsbook to two of the three online operators currently live in New Jersey is a great achievement and provides further evidence that Kambi is the trusted sports betting partner for operators wishing to enter regulated markets.”
In June, RSI also launched an online sportsbook into the regulated Colombian market, having partnered with Kambi in May. The company’s president, Richard Schwarz, noted: “In addition to creating a seamless integration between the Kambi and RSI platforms, RSI has gained valuable operating experience running a Kambi-powered sportsbook that will be helpful as we expand into future markets.”
SBC Americas analysis: The rush is on, quite literally in this case, to get New Jersey bettors up and running with a full house of mobile gambling options. It will be interesting to observe the reaction from other states who have yet to climb down from the fence with regards to sports betting and, vitally, how they look to utilize mobile gaming within their jurisdictions.
