Igaming web design and development agency Vegas Kings has announced an extension to its deal with Resorts Casino Hotel Atlantic City, who yesterday launched its on-property sportsbook, relating to its Resorts Digital internet gaming asset, and operations of the www.resortscasino.com and www.mohegansuncasino.com sites.
Managing its online and offline creatives for the previous two and a half years, Vegas Kings has announced it has secured a further twelve month retainer, during which it is to continue to provide “a full tiered service”.
Ashley Adir, chief executive officer of Vegas Kings, stated: “We are very excited and proud to continue our close working relationship with the Resorts Digital Gaming team. Both brands are gaining great share within the New Jersey online market and the additional value that VK brings to the table is helping pave the way for both services to be at the forefront of the industry.”
Vegas Kings is to handle all the daily creative and web development requests as part of the extension, which range from online acquisition banner creatives, social media adverts, HTML mailers, video production promoting new games to full HD TV adverts, billboards and website back-end development.
“We love working with Vegas Kings and were so excited and thrilled to sign another year with them. Without them, being one of the leading operators in New Jersey would not be possible,” added Ed Andrewes, CEO of Resorts Digital Gaming LLC.
Earlier this week the New Jersey Division of Gaming Enforcement (NJDGE) released its financial results for July, which saws its total revenue increase 12.8 per cent year-on-year, reaching $302m from $267.8m.
A significant part of this was a 25.8 per cent jump in internet gaming win, to $25.8m from 2017’s $20.5m, as the states igaming market continues to thrive.
Resorts Digital recorded a figure of $3.9m for the period, up 5.1 per cent from the previous years $3.7m, with Golden Nugget taking the lion’s share of $9.3m, a 49.3 per cent boost from $6.2m.