The Stars Group and Resorts Casino Hotel have extended their existing partnership in the New Jersey regulated online gaming market to include online and mobile sports wagering through the BetStars brand. It will operate alongside the already existing online poker and casino offering available through the PokerStarsNJ brand.
The Stars Group will bring its online and mobile-led betting expertise and experience as one of the world’s largest and most licensed online betting and gaming companies to the burgeoning US online sports betting market, while leveraging the company’s well recognised brands, customer trust and loyalty, and established position in New Jersey’s online gaming market.
It intends to utilise its existing and approved proprietary technology and player account management platform for its betting offering, providing customers in the state with a single account, common wallet, various online and mobile depositing and withdrawal options, and a seamless offering of betting options along with the company’s popular poker and casino products.
New Jersey customers will have access to what the firm described as an ‘innovative, compelling, and robust mobile-led sportsbook’. The company anticipates providing over time, subject to required regulatory approvals, a wide range of betting products including in-play wagering, bespoke accumulators, and live streaming, as well as an ecosystem of free-to-play products and promotions and sports content, for dozens of sports, including professional and NCAA football, basketball, and baseball as well as horse racing, hockey, soccer, tennis and other sporting markets.
“We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey,” said Matt Primeaux, SVP strategy & operations, USA. “We have successfully launched the BetStars brand in many European regulated markets and we have invested heavily to create a premier global offering. Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love.”
Mark Giannantonio, president and CEO of Resorts Casino Hotel, commented: “We’re excited to double down on our already successful partnership with The Stars Group, which owns leading sportsbooks globally and has always been known and respected for their advanced technology, superior customer experience and cutting-edge security safeguards.”