Former National Hockey League (NHL) professional Sami Helenius, widely known as the “Fighting Finn” due to his role as an enforcer, has relaunched his Kasino Curt business after police intervention caused it to shut down operations.
Helenius, who counts the Calgary Flames, Tampa Bay Lightning, Colorado Avalanche, Dallas Stars and Chicago Blackhawks amongst his ex-clubs, launched the casino affiliate site with the Swedish market very much the focus.
Now promoting trips to land-based casinos, the change of focus came after a receiving a clarification request from police in his native Finland, where gambling operations are run by three organisations, RAY, Fintoto and Veikkaus, under the direction of the Finnish Lotteries Act.
Regarding the change of plans, Helenius stated: “First, I decided to quit my business, when the Police of Finland sent me a request for clarification. They suspected that Kasino Curt is marketing online casinos to Finns and Swedes. After reading their message
“I immediately understood that there was no way for me to convince them that we are not targeting Finns. Things have changed since. Now we are marketing to Finns, but we are not promoting online casinos. Kasino Curt is basically a Finnish website, which combines casinos with travelling.
“Perhaps we are going to get the content translated into other languages as well. Time will tell. In addition, we are looking to outsource advertising sales. We have been in touch with a couple of advertising sales agencies.”
Kasino Curt was named after Swedish ice hockey coach Curt Lindström, who coached the Finnish men’s national ice hockey team between 1993 and 1997, winning Finland’s first Ice Hockey World Championships gold medal in 1995.