Home SBC Leaders Podcast

SBC Leaders Podcast

SBC Leaders Podcast

The SBC Leaders podcast is a show designed to get under the hood with the most influential and interesting CEOs and leaders in the sports betting, casino, iGaming and crypto worlds. 

Hosted by Kelly Kehn, SBC’s Global Relationships Director and co-founder of the All-In Diversity Project, the SBC Leaders podcast aims to challenge perceptions, and reveal the human side to some of the industries leading figures. 

Unlike a lot of CEO podcasts, Kelly steers clear of the played out business chat, and really finds out what makes them tick, their leadership styles, leadership skills, and what leadership means to them. 

Episode 10

The latest episode of the SBC Leaders Podcast just dropped, and features Joanna Lambert, President and General Manager, Consumer, at Yahoo sitting down with SBC Global Relationships Director, Kelly Kehn. Joanna spearheaded the Yahoo sportsbook and fantasy sports portfolio, and has extensive experience in FinTech and senior executive roles at some huge brand names.

The two had a fascinating chat about Yahoo’s sportsbook and fantasy offerings, the US sports betting market, diversity, being passionate about your work, and the resilience, creativity and inspirational nature of her team.

Joanna also tells Kelly about her career-defining moments, personal heroes and role models, and all about what’s coming next for Yahoo!

Episode 9

The latest episode of the SBC Leaders podcast just dropped, and sees SBC Global Relationships Director Kelly Kehn sit down with Peter-Paul de Goeij, the managing director of NOGA, the Netherlands Online Gambling Association.

The two had a chat in the lead-up to the newly regulated Dutch market’s go-live date, and discussed the market, the potential it has, and what NOGA will be keeping an eye on.

Kelly and Peter-Paul also discuss advertising, including NOGA’s Advertising Volume Control, and why they want to avoid a gambling advertising ban. The two also spoke about affiliation, how affiliates can receive their rubber stamp, and why operators will be more careful about which affiliates they work with.

Finally, Kelly gets Peter Paul’s thoughts on leadership, his role as a leader, how he got involved with NOGA, and his heroes and inspirations.

Episode 8

The latest episode of SBC Leaders features Sacha Dragic, Founder & Executive Chairman of Superbet, one of the leading operators in Romania, who have since expanded to Poland and Belgium.

Sacha sits down for a chat with SBC Managing Director Andy McCarron, and the two discussed innovation, using acquisition as a means to grow and expand, how to spot the next tech innovations, and how gambling companies can change the perception of the industry.

Episode 7

Episode 7 of the SBC Leaders podcast features Paris Smith, CEO of Pinnacle, the iconic sports betting operator, a position she’s been in since 2006! 

Paris and Kelly get into Paris’ early career, how she got into sports betting and whether she always had ambitions to become a CEO (Spoiler – always wanted to be in charge!). Paris gives her thoughts on company culture, building a team of hard-workers that want to produce rather than just show up, and tells Kelly all about what they call the ‘Pinnacle Passion’.

Paris speaks about the importance of caring about people, knowing your team and being able to take a step back and let the experts do what they know needs to be done, and learning that you don’t always need to make the final decision! Paris also gives some sage advice to anyone with aspirations of achieving a senior leadership role within the industry.

Kelly also picks Paris’ brains on Pinnacle’s innovative e-sports offering, what it was like being in the e-sports betting game in its burgeoning days, and why the two worlds haven’t necessarily totally meshed together yet. 

Diversity is also a topic of discussion, with Paris being one of a few female CEOs in gaming, and one of the most long-standing, as well as assembling a gender-balanced and ethnicity-balanced senior leadership team. Kelly asks Paris to outline some of the benefits of having such diversity at the table, and the insight it allows Pinnacle to tap into. 

Finally, Kelly asks Paris about her daughter who recently graduated, whether she’d like to see her join Pinnacle, and what Paris hopes she’s imparted onto her daughter in terms of leadership. 

Episode 6

Episode 6 of the SBC Leaders podcast sees Kelly Kehn sit down for a fascinating conversation with Lenin Castillo, Chief Operating Officer of Logrand Entertainment Group, one of the oldest and most established casino and betting brands in Mexico. 

With a portfolio of land-based and online casinos, as well as their recent venture into sports betting with Strendus (considered one of the most disruptive sports betting brands in Latin America), Lenin gives us an interesting look under the hood of one of the biggest players in the Mexican market. 

Lenin also gets into his history, the lessons he’s learned and the tricks he’s brought with him from the other industries he’s worked in, and describes the challenges he’s encountered operating in the industry, and launching a new revenue stream.

Kelly also gets Lenin’s thoughts on the impact of the pandemic on the industry, how Logrand pivoted towards other verticals, and gets his thoughts on innovation and company culture. 

Episode 5

Our latest episode sees Kelly sit down in conversation with John Levy, CEO of theScore, one of the most consistently disruptive and fast-growing companies in both sports media and sports betting. John talks about innovating in mobile tech, theScore’s first apps on Motorola RAZR and Blackberry, his family (including 3 sons that work with him at theScore), the leadership skills he hopes to impart on them, the moments that defined his career, and where he sees the industry going.

Episode 4

Episode 4 of SBC Leaders features Coingaming CEO Maarja Pärt chat with Kelly Kehn, and gives her thoughts on growing with and beyond cryptocurrencies, creating and maintaining company culture, and what she’s learned since becoming one of the industry’s only female CEOs. Maarja has some really interesting leadership quotes, including on accepting responsibility, cultivating a culture of innovation, and bouncing back from difficult situations. 

Episode 3

Episode 3 of SBC Leaders sees Kelly chat to Rory Anderson, Consultant and former CEO of 12Bet in the Isle of Man. Rory shares some of his more memorable experiences in sports sponsorship from his time at both 12Bet and 888.

During the chat, Anderson touches on the challenges of building up a company culture remotely, successful partnerships with Matchroom Sports, Arsenal and Crystal Palace, and what can be done to combat concern over gambling sponsorship without taking the nuclear option of a blanket ban.

Episode 2

Episode 2 of the SBC Leaders podcast featured Betsson CEO Jesper Svensson in conversation with Kelly.

Jesper tells Kelly about the company’s expansion into Latin America and how that’s impacted the company, gives his thoughts on leadership, and walks Kelly through his first week as CEO.

Episode 1

Episode 1 of the SBC Leaders podcast, and Kelly’s debut guest is Matt King! The now outgoing CEO of FanDuel.

Matt gives Kelly his thoughts on Leadership and the role of a CEO, before going in-depth about some of the challenges he’s faced in innovating, and trying to position FanDuel to stand out in two radically different worlds – sports betting and sports broadcasting.

More from SBC

Or for our audio-only versions, simply click one of the button’s below, or search ‘SBC Leaders’ wherever you get your podcasts..

Event News

Odds On Compliance’s latest partnership with Cognistx can help its technology platform reach ‘the next level’ in 2022 - according to the firm’s CEO Eric Frank.

Eric Frank: Partnerships to help Odds On Compliance reach ‘the next level’ in 2022

Odds On Compliance’s latest partnership with Cognistx can help its technology platform reach ‘the next level’ in 2022 - according to the firm’s CEO...
Clarion Gaming has confirmed its new dates for its ICE London, ICE VOX, and iGB Affiliate London events as they will now take place in April 2022.

Clarion Gaming confirms new dates for ICE London 2022

Clarion Gaming has confirmed its new dates for its ICE London, ICE VOX, and iGB Affiliate London events as they will now take place...
When establishing a US footprint, European firms must ensure that they localize their content for each state says Erik Nyman, President of Americas at EveryMatrix.

Erik Nyman: Establishing EveryMatrix as a major US player

When establishing a US footprint, European firms must localize their content for each individual state according to Erik Nyman, President of Americas at igaming software...
Schuetz LLC owner Richard Schuetz stated his belief that California represents the country’s largest market opportunity for the betting and gaming industry.

Richard Schuetz: California is the US’ largest gaming market opportunity

Richard Schuetz, the owner of Schuetz LLC, stated his belief that California is the largest gaming state in the United States, and it represents...