Michigan State University Stadium

MSU reportedly ends marketing partnership with Caesars

Another partnership between a college and a sportsbook has bitten the dust. The Lansing State Journal is reporting that Michigan State University is terminating...
Peru flag

Peru set for gambling law upheaval following congressional amendments

Peru’s gambling regulations could be set for an update after the National Congress approved a series of amendments to pending legislation from 2022.The amendments...
Canada flag

IBIA founds new Canadian athlete education program to protect sports integrity

The International Betting Integrity Association (IBIA) has announced the formation of a new athlete education program designed to ensure integrity across sports in Canada.Fronted...
NC state flag

NC sports betting bill headed for Senate vote on Wednesday

After a spell with little movement since the House approved it on March 29, the bill to legalize commercial sports betting in North Carolina...
Wooden blocks with M&A written on it

Romero: M&A in LatAm is about expecting the unexpected

The Latin American market has exploded in the last few years. However, because of recent openings and imminent launches, the excitement doesn’t seem to...
Megaphone with advertising words on it

What do we do about sports betting advertising? A panel discussion

There are a couple of things the sports betting industry can agree on when it comes to advertising. One is that there is a...
women's communtiy

BettorEdge and Betting Ladies link to “enable communities to connect”

BettorEdge has signed an agreement with Betting Ladies to leverage the women-driven sports betting community’s’ content and lessons on its platform. Under the provisions of...
Rick Perry

Former Gov Perry reasserts support for Texas sports betting vote in 2025

Former Governor Rick Perry has reinforced his continued backing of Texas sports betting legislation, asserting that the electorate deserves the opportunity to vote on...
Wynn logo

Bragg strengthens WynnBet relationship with New Jersey content deal

Bragg Gaming Group has penned an extension to its agreement with WynnBet that sees the supplier further its US online casino footprint into New...
Kambi Festival of Sportsbook

Kambi’s Festival of Sportsbook: Explore the future of sports betting

Ahead of Kambi’s Festival of Sportsbook on 6-9 June, SBC Americas caught up with the company’s SVP Marketing & Communications, Gerard Starkey, to find...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...