Hard Rock partners with Lionel Messi in global brand ambassador deal
Lionel Messi has become the first athlete to partner with Hard Rock International (HRI) after signing a five-year worldwide brand ambassador contract with the...
Dan Alexander joins PlayStar ahead of New Jersey launch
Ahead of its entry into the New Jersey market, PlayStar has confirmed that Dan Alexander will join the company as its new Chief Operating...
Chalkline partners with Northwoods League in NWL Lucky 7 deal
Chalkline has partnered with Northwoods League to deliver a new Free-to-Play sports betting app, NWL Lucky 7.The new game will help drive additional engagement...
SBC Digital North America: igaming ‘an important part of the business model’
As the betting and gambling industry in the US continues to expand, much of the focus remains on betting verticials, but igaming continues to...
SportsHandle: That was the week that was in US sports betting
SportsHandle and friends deliver another round-up of the week’s big developments in US sports betting.Louisiana Senate Sends Sports Betting Framework Bill To GovernorThe Louisiana...
SBC Digital North America: Balancing short-term player acquisition with preparing for future market expansion
“There will come a time where operators need to ratchet down the spend to break even, and in those moments we feel we will...
BetMGM debuts sports betting app at Nationals Park
As part of an exclusive partnership with the Washington Nationals, BetMGM has made its sports betting app available in Washington, D.C.The expansion now means...
SBC Digital North America: Igaming and sports betting crossover trend set to continue
Operators must take the cross-over of gaming verticals into consideration when trying to use land-based venues as a supplement to their mobile strategy.Speaking as...
EPIC Risk Management and SBC announce ground-breaking Player Protection Symposium
EPIC Risk Management and SBC Events have announced the launch of the Player Protection Symposium, the first high-level event dedicated to building a robust...
SBC Summit North America 2021 betting and igaming conference confirmed for December
Gambling industry event organizer SBC has confirmed that its eagerly-awaited SBC Summit North America 2021 conference and trade show will go ahead as scheduled...
Event News
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...