North America

US sports betting set to score with myriad sponsorship deals

Scott Longley of Clear Concise Media lends his thoughts to SBC Americas on how sponsorship deals are fast becoming an integral feature of the...

NCLGS set to welcome law makers to Winter Meeting

The National Council of Legislators from Gaming States (NCLGS) will welcome new legislators from across the country who want to learn the basics about...
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That was the week that was in US sports betting

SportsHandle's Brett Smiley brings us another round-up of the biggest developments in US sports betting.Football Is King: MS September Sports Betting Handle Reaches $31.77...

Sports betting win improves at Dover Downs but racing wagering falls

Dover Downs Gaming & Entertainment has reported results for the three months ended September 30, 2018, citing revenue from sports betting as having improved....

Kambi ready to build on early success in America as more states go legal

Kristian Nylén, CEO of Kambi, the supplier of online and land-based sports books, has spoken about the firm’s focus on the emerging US market...

What next for the emerging US sports betting market?

David Sargeant, CEO of iGaming Ideas, has been maintaining a close watch on the nascent US sports betting market following the strike down of...

IGT and Penn enter new agreement for regulated Pennsylvania market

International Game Technology (IGT) has entered into a five-year agreement with Penn Online Entertainment, part of Penn National Gaming's Penn Interactive Ventures (PIV) for its PlayDigital division to...

William Hill confirms ‘landmark’ deal with the Devils

William Hill has further grown its US sponsorship portfolio, unveiling a ‘landmark agreement’ to become the first official betting partner of the New Jersey...

SG Digital adds experienced industry professionals to service team

Scientific Games has added key experienced industry professionals to its SG Digital group to drive marketing services as part of its sportsbook operations team...

Sports betting’s evolution can lead to innovation in the US gaming sector

The liberalisation of sports betting in the US, has led to an influx of operators looking to build a footprint in the country and...

Event News

Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...
Loserball CEO Jonathan Gruber, who spoke with SBC Americas.

Q&A: Loserball’s Jonathan Gruber on entering a competitive gaming market

SBC Summit Americas 2026 in Ft. Lauderdale, Fla., provided key stakeholders from around the world an opportunity to discuss the landscape of online gaming.Loserball...

SBC Summit explores invisible KYC and AI-powered design in iGaming

SBC Summit 2026 will examine how operators can craft smoother, smarter and more engaging experiences for online casino players through its dedicated iGaming Product...

TAP Air Portugal named official airline partner of SBC Summit & Affiliate Leaders Summit

Attendees travelling to SBC Summit and the Affiliate Leaders Summit will be able to access exclusive discounted flights to Lisbon thanks to a new...