EveryMatrix’s SlotMatrix has launched Crazy 777, a retro-inspired online slot game, for the U.S. market.
The world’s largest casino content aggregator’s newest title is designed for players who enjoy quick spins and instant outcomes and leans into the appeal of vintage slot machines, offering a single payline, three reels and straightforward left-to-right wins.
The slot’s unique Special Reel, located on the right-hand side of the screen, activates whenever a winning combination lands on the main reels to potentially upgrade the payout. Depending on the symbol revealed, players can unlock multipliers of up to 10x, instant bonus wins based on their bet or respins that can join together for up to five consecutive replays.
Crazy 777 is exclusively available to online casino operators in U.S. iGaming markets through SlotMatrix and is enhanced by EveryMatrix’s advanced gamification tools, including free spins, tournaments and leaderboards. It can also be integrated with EngageSuite, the complete player loyalty solution.
“Crazy 777 shows that simple, classic gameplay still resonates strongly with players when it’s combined with the right amount of excitement, and we’re pleased to bring this energy to the U.S market,” said SlotMatrix Head of Account Management Carl Gatt Baldacchino.
EveryMatrix delivers online gaming software, solutions, content and services to global Tier 1 operators as well as to newer brands around the world via a modular, scalable and compliant platform. It allows operators to choose the optimal EveryMatrix solution and combine it with third-party and in-house technology and capabilities.
The company serves 300+ customers worldwide and has multiple content aggregation deals in the regulated U.S. market. It holds licenses in Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia and the Canadian province of Ontario. As well as the SlotMatrix aggregation platform for online casino, it offers OddsMatrix for online sports betting.
Last summer, EveryMatrix unveiled its second U.S. content aggregation deal, a partnership with Betly operator Delaware North. That came after the company struck a similar agreement to integrate SlotMatrix with betPARX.
