EdgeLabs, an online gaming provider, marked a significant milestone in September, featuring at its first-ever European trade show at SBC Summit 2025. The company’s presence drew strong attention from operators, partners and industry insiders eager to see the games brought to the stage.
The summit brought together global leaders and innovators from across the gaming and betting sectors, creating a premier destination for EdgeLabs to strengthen its footprint in Europe and connect with operators seeking high-performance, fully-integrated gaming solutions.
A Debut that Turned Heads
EdgeLabs made a strong first impression at the summit, becoming a standout name among attendees. Visitors experienced the full scope of EdgeLabs’ portfolio, featuring games built with advanced math models, customizable animations, multi-currency and multi-language support, and retention-focused gamification tools.
A big highlight was the reveal of Blue Bird, EdgeLabs’ upcoming release set to launch later this year. The game’s charming mascot, and its plush toy, became an instant hit, ranking as the most popular merchandise at the summit.
Crowds gathered at the EdgeLabs booth across all three days, drawn not only by the games but also by the excitement of the giveaway. Premium prizes like the iPhone 16 Pro, iPad, AirTags and more made the energy electric.
Expanding its European Footprint
Beyond the excitement of the show floor, SBC Summit Lisbon served as a launchpad for EdgeLabs’ European expansion. The company networked with many operators and partners who are looking for customizable gaming solutions focused on quality performance.
“SBC Summit Lisbon was a massive success for EdgeLabs and the team,” said Marina Rodov, CEO of EdgeLabs. “It was incredibly rewarding to see months of preparation come to life. We’re now focused on turning those conversations into real opportunities as we continue to enter more markets and partner with more operators to deliver more engaging, exclusive experiences for their players.”
With established operations across North America, Europe, and Asia, EdgeLabs next focuses on expanding to markets like Latam and Africa. The gaming provider is already live with some of the largest casino brands in the industry with more operator launches set for next year.
Next Stop: ICE Barcelona 2026
Following its successful European debut, EdgeLabs is now preparing for its next destination, ICE Barcelona, in January 2026.
