VSiN is partnering with a radio station to deliver content dedicated to sports betting.
The Las Vegas-based sports betting network is partnering with WZGV-AM, a radio station located in Charlotte, North Carolina, to launch a radio station that only offers sports betting content. WZGV-AM is rebranding its new radio station from ESPN Charlotte 730 The Game to InsideTheGame.bet giving the region its first radio station that is entirely dedicated to sports betting content. The 24/7 offering provides sports fans and bettors across Charlotte with expert betting analysis, up-to-date odds and insights.
“Charlotte’s passionate sports fan base is ready for sports talk radio that goes beyond hot takes and brings them inside the action of the game,” said VSiN CEO Bill Adee. “We’re thrilled to partner with WZGV-AM 730 to deliver the credible, actionable sports betting information that our network is known for to this new audience. This top market is an important addition as we continue to expand the reach of VSiN’s leading network.”
Charlotte is a top 25 U.S. radio market giving VSiN an opportunity to continue to grow.
VSiN’s presence in Charlotte provides the company with access to more than 350 stations in 46 states across America. Over the past year, VSiN has expanded its reach in radio.
Last September, VSiN announced affiliate deals with several radio stations in Michigan and Kentucky. Two months later, VSiN struck a deal to bring its betting content to Wisconsin.
It works with Fox Sports 920 to deliver daily betting content to sports fans in Wisconsin.
VSiN bolsters content distribution
The company launched a new mobile app, VSiN Watch, in October 2024 providing users with real-time audio and video feeds. The app also gives users the opportunity to rewatch VSiN content if unable to catch it live while also offering different ways to cast content.
VSiN has also been delivering an exclusive nightly show on SiriusXM after parting ways with the broadcasting company more than four years ago. VSiN partnered with SiriusXM after Musburger Media purchased VSiN from DraftKings returning the property to its original founders, Brian Musburger and Bill Adee. Musburger and Adee had sold VSiN to DraftKings in 2021 for around $70 million. The terms of the latest deal were not disclosed.
