Finding out which online casino titles are hits and misses is both an art and a science. In a relatively new industry like U.S. online casinos, insights on what is working can be hugely valuable, allowing key stakeholders to determine where to allocate their resources to maximum reach and profitability
PlayAIO is allowing operators and suppliers to take their analysis to the next level by providing AI-powered data that gauges the visibility of online casino games offered to players in the U.S.
The data also provides a comprehensive outlook on what type of games perform well and the providers that offer them. It also details where the most visible games are played.
PlayAIO provides companies with data and actionable insights to drive growth, sharpen strategies and increase ROI. The London-based company leverages its advanced technical expertise to measure the visibility, digital real-estate and end-user impact of online casino games offered by some of the largest gambling operators in America across both mobile and desktop platforms daily.
As a specialized B2B AI and machine learning provider, PlayAIO deployed its RankIQ Engine to analyze operator websites and mobile apps, delivering insights into game lifecycles, top trending games and provider performances. This data uncovers which titles resonate with players and highlights the most popular games by state and platform.
PlayAIO collects data from all seven regulated online casino markets in the U.S.
Its acquires data from more than 10 operators, including DraftKings, FanDuel, BetMGM, Caesars, Hard Rock and Fanatics. PlayAIO noted that its data from Caesars, Hard Rock and Fanatics only includes metrics from their apps as they don’t offer wagering via website. PlayAIO’s RankIQ deploys a ranking system to determine visibility.
Rank IQ aggregates a variety of factors to determine a game’s ranking, including but not limited to, its position on the page, tile size, number of visible states, the frequency with which the game is displayed across the site and whether an end-user needs to click next or see more on a category. Weighting is also varied across mobile and website platforms.
IGT one of the top iGaming providers
IGT has several online casino titles with widespread visibility across the country with the company’s Cash Eruption game ranking No. 1 in visibility in March and April.
IGT’s Cash Eruption continues to demonstrate impressive staying power, averaging 29 days within operators’ top 10 dynamic game categories. The game has seen consistent success across the three largest U.S. casino markets: Michigan, New Jersey, and Pennsylvania.
Meanwhile, White Hat Studios’ Rick and Morty: Strike Back – Jackpot Royale Express recorded the highest growth in the market, climbing to become the second highest-ranked game in the U.S. The online casino game also maintained a strong on-site presence, averaging 12 days in the top 10 listings across various operators.
Evolution’s Crazy Time and DraftKings’ in-house developed Blackjack title continue to highlight the strong preference for live dealer and table games among players, consistently securing prominent on-site placements. Notably, DraftKings’ Blackjack title demonstrated both popularity and performance, appearing in the top 10 games for a consecutive 30 days throughout the month of April with a high conversion to player engagement and clicks.
Top 10 Most Visible Games in April
| Game Title | Provider | April Rank | Change |
| Cash Eruption | IGT | 1 | 0 |
| Rick and Morty: Strike Back | White Hat Studios | 2 | 176 |
| Cleopatra | IGT | 3 | 32 |
| Crazy Time | Evolution | 4 | 6 |
| Capital Gains | AGS | 5 | 8 |
| Hypernova Megaways | Reel Play | 6 | 1 |
| Wolf It Up | Inspired Gaming | 7 | -5 |
| DraftKings Blackjack | DraftKings | 8 | 7 |
| Huff N More Puff | Light & Wonder | 9 | -5 |
| Dragon Power Triple Gold | Bragg Gaming | 10 | 101 |
AGS, DraftKings, Games Global and Playtech were other top online casino game providers with titles in the top 20 for visibility, according to PlayAIO’s RankIQ Engine.
DraftKings solidified a position in the top 20 as an in-house game developer that uses its own resources to promote its games. The Boston-based fantasy and sports betting giant has seen a slew of its in-house online casino titles close in the top 30 for monthly visibility, suggesting the operator is putting effort and resources into promoting its own titles.
The top 10 games across U.S. operators consistently favor high RTP and high volatility titles. While themes of popular titles vary, games with higher RTP are more likely to secure top placements, highlighting a clear operator preference for return-driven performance.
Cash Eruption has widespread geographic appeal
PlayAIO also measures how location impacts the visibility of games. The company collects data across all of America’s regulated online casino markets, which are New Jersey, Pennsylvania, Michigan, Rhode Island, Connecticut, Delaware and West Virginia. In the largest online casino markets in America Cash Eruption was the most visible online casino title in April.
Top Three Most Visible Games in New Jersey
| Game Title | Provider | April Rank | Change |
| Cash Eruption | IGT | 1 | 1 |
| Cleopatra | IGT | 2 | -5 |
| Mo Mummy Mighty Pyramid | Aristocrat | 3 | 3 |
Top Three Most Visible Games in Pennsylvania
| Game Title | Provider | April Rank | Change |
| Cash Eruption | IGT | 1 | 1 |
| Capital Gains | AGS | 2 | 3 |
| Crazy Time | Evolution | 3 | 20 |
Top Three Most Visible Games in Michigan
| Game Title | Provider | April Rank | Change |
| Cash Eruption | IGT | 1 | 1 |
| Hypernova Megaways | Reel Play | 2 | 8 |
| Dragon Power Triple Gold | Bragg Gaming | 3 | -5 |
Top Three Most Visible Games in West Virginia
| Game Title | Provider | April Rank | Change |
| Cash Eruption | IGT | 1 | 2 |
| Rick and Morty: Strike Back | White Hat Studios | 2 | -5 |
| Almighty 777 Deluxe Jackpot | White Hat Studios | 3 | -5 |
PlayAIO’s Rank IQ Engine allows operators and providers to better understand game ranking insights across both mobile and desktop. A first in the market allows for visibility across the U.S. driving further contextual knowledge towards why a game is successful.
PlayAIO continues to push the boundaries when it comes to data and accessibility. The Rank IQ Engine provides a key entry point for the gaming industry to understand how games are performing across sites and markets. It also details what drives game rankings.
PlayAIO plans to provide more online casino gaming data in the coming weeks. The company has collected data from operators that includes desktop and mobile gaming splits, an industry first. The data provides a comprehensive outlook regardless of market location.
