SBC Summit will return to Lisbon this September, bringing together 30,000 industry professionals for its biggest edition yet.
The 2025 installment will focus on fine-tuning every aspect of the attendee journey and strategically balancing buyers and sellers, aiming to deliver the industry’s most results-driven event.
The flagship event, which drew attendees from 134 countries in 2024, will once again transform the Feira Internacional de Lisboa (FIL) and MEO Arena into the global epicentre of the betting and gaming industry from Sept. 16-18.
At 135,000+ square meters, the 2025 SBC Summit show floor will be its largest ever, featuring 700+ exhibitors. Enhanced signage will streamline navigation, while the zone format will return alongside an expanded Affiliate Leaders Summit and Payment Expert Summit.
Last year’s Lisbon show cemented the event’s reputation as the industry’s fastest-growing business gathering. With soaring momentum and a significant economic contribution to Lisbon, estimated at $108 million in indirect benefits in 2024 alone, the event has earned the backing of Lisbon Mayor Carlos Moedas, Minister of Economy Pedro Reis and Secretary of State for Tourism Pedro Machado.
“Last year was our first experience at FIL, and we learned a great deal. We made sure to gather and act on attendee feedback, fine-tuning everything from venue conditions to transport logistics while working closely with Lisbon officials to enhance the overall experience. As we grow, every operational detail becomes even more crucial,” said SBC CEO and Founder Rasmus Sojmark.
Over 8,000 operator representatives are set to attend SBC Summit 2025. Last year’s survey showed high satisfaction, with operators awarding the event a 60 Net Promoter Score (NPS).
SBC is introducing the Operator Academy, an exclusive training initiative led by top industry experts and global trainers. With six specialised academies, it will offer practical, hands-on learning in odds-making, gamification, AI, marketing, compliance and crypto.
The Operator Academy will elevate an already dynamic agenda. With five vertical-specific stages and the Super Stage at MEO Arena featuring its strongest speaker lineup to date, attendees can expect great content delivered by industry icons and global pioneers alike.
“I was going to keep this under wraps a little longer, but we’re all too excited. Gary Vaynerchuk, CEO of VaynerMedia, is confirmed as one of the keynotes for SBC Summit! If you’ve ever seen a viral marketing video that made you rethink everything, chances are, he was behind it,” said Sojmark.
“Gary Vee is one of the most influential voices in digital strategy today. His viral content has taken over the internet, and now we’re bringing him—and his infectious personality—to our Super Stage. This is huge!”
The industry party, The INFINITY Lisbon, will also return to MEO Arena on Thursday night, closing SBC Summit with a DJ set—headlined by Alok.
SBC’s Event Director Paul Mills commented: “Alok was originally set to headline SBC Summit Rio in his native Brazil, but scheduling conflicts meant we had to shift plans to Lisbon. We’re thrilled he’ll still get to meet the SBC crowd that was so eager to see him. Also, one of the biggest DJs on the planet—currently in the top 10 worldwide—will be part of this. We’ll be announcing his name soon,” said SBC Event Director Paul Mills.
The INFINITY Lisbon won’t be the only SBC evening event featuring superstar DJs. This year’s opening party, held in partnership with Pin-Up on Sept. 16, will bring Joel Corry and Imanbek to the stage.
The Affiliate Leaders Summit will return even stronger after a standout 2024 debut. Now running for three days, the side event will feature an expanded show floor, dedicated content, and a major new highlight,the Affiliate Leaders Awards, which will complement the prestigious SBC Awards 2025 by celebrating excellence in the affiliate space.
“It’s impossible to highlight everything that goes into this event, so I’ll just say this: this year, we’re building an event that’s not just bigger, but smarter. Yes, once again, we’re growing the event—and that’s great, a testament to the success it witnessed last year,” added Sojmark.
“But when organizing events of this scale, you have to take a step back and focus on the fundamentals. Are we creating an event that is both productive and hassle-free for attendees? Because that’s the only way forward for the greatest show in gaming.”
Get your ticket to SBC Summit 2025.
