VC firm launches BettorWatch to provide tech solutions for RG

Discerning Capital BettorWatch
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Discerning Capital is leveraging its expertise in gambling and technology to launch a venture designed to support responsible gaming.

The Las Vegas-based venture capital firm has announced the launch of BettorWatch, Inc. a technology solutions provider for RG efforts for some of the largest gambling brands in America. BettorWatch will collaborate with operators to identify and develop solutions that will help brands and their players combat problem gambling. BettorWatch will bolster its RG efforts with the looming acquisition of iProtekt, Inc., which offers unique tools.

“We are thrilled to be a part of BettorWatch and further our shared mission of creating a safer and more sustainable gaming industry,” said iProtekt founder and CEO Bryan Price. “By combining iProtekt’s best-in-class responsible gaming tools with BettorWatch’s strategic vision and industry expertise, we are poised to make a significant impact on how the industry approaches problem gaming prevention and intervention.”

BettorWatch is committed to providing leaders in the U.S. gaming industry with access to comprehensive self-exclusion lists that will span across multiple regions. The venture will also provide partner and regulator reporting and real-time player behavior data.

BettorWatch establishes leadership team

Discerning Capital’s venture has established a leadership team amid its acquisition.

BettorWatch is expected to close its deal to acquire iProtekt in Q1 2025 and upon the success completion of the transaction Price will be appointed CEO of BettorWatch.

The technology solutions provider has named its initial Board of Advisors. The board includes Washington & Lee University professor Dr. Scott Hoover, gaming industry veteran Sheila Bangalore and Jonathan Michaels, CEO at Michaels Strategies.