Golden Nugget Online Casino has tagged actor, comedian and songster Neil Patrick Harris to put all those talents to use in a new ad campaign.
The operator has released two new spots as part of its new “Make Any Moment Golden” campaign. A company spokesperson said the intent of the campaign it to “infuse an optimistic tone with an entertainment value that is synonymous with Golden Nugget Online Gaming’s root in Vegas.”
In both spots, Harris is seated at a piano singing a jaunty tune about someone playing on Golden Nugget while they wait for something to happen in real life. In one spot he sings about a man fishing and playing while on a boat. In another, Harris sings about a woman waiting for her to dog to be finished at the groomer.
“We had our sights set on working with someone who would bring energy, fun and entertainment, as well as resonate with our players. Neil Patrick Harris rose to the top on both accounts,” DraftKings VP of Marketing Veronica Hamel told advertising news site Muse.
The director of the spot was Jason Woliner, who is best known for directing Borat Subsequent Moviefilm. He has also directed for several prominent sitcoms like Parks and Recreation, New Girl, What We Do in the Shadows and The Last Man on Earth. He earned acclaim last year for his documentary series Paul T. Goldman.
Harris is not a total stranger to gambling. He has previously participated in several charity poker tournaments and once played on the Bravo program Celebrity Poker Showdown.
