Games Global to provide exclusive UFC branded slots

Games Global to provide exclusive UFC branded slots
Image: Shutterstock

Gaming provider Games Global has signed an exclusive content deal with the Ultimate Fighting Championship (UFC) to produce UFC-themed slot titles over the next three years.

The supplier and UFC announced an initial partnership last month and have now revealed more details about the collaboration.

Games Global said in a release the partnership aims to attract new players and fans for both companies, who believe the share a similar target audience. UFC will promote and support the games’ launch through its global marketing ecosystem.

The first exclusive UFC title, titled UFC Gold Blitz Extreme, will be released internationally on July 23. The slot was developed by Games Global’s Fortune Factory Studios, which is the studio behind other games including Blazing Bison Gold Blitz and Jurassic World Raptor Riches.

“Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months,” said Andy Booth, Games Global chief product officer.

“We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience,” added Tracey Bleczinski, UFC senior vice president of licensing.

Games Global to delay NYSE IPO

Meanwhile, Games Global recently announced that it has decided to delay its IPO on the New York Stock Exchange because of “current market conditions.”

The board said the decision to postpone the IPO a little over a week after opening it was made with stakeholders’ best interests in mind. the company will continue to monitor the situation for a potential future launch.

In April, the iGaming supplier applied to list shares on the NYSE under the GGL symbol. The offering was set to include 14.5 million ordinary shares at a price of $16 to $19 per share. Games Global had announced the IPO off the back of a strong financial performance in 2023.

“While we are disappointed not to be entering the public markets in the near term, meeting with investors during this IPO process has further cemented our confidence in our strategy and that what we are building at Games Global is unique,” said CEO Walter Bugno. “With a strong balance sheet, healthy margins, and meaningful growth, an IPO at this point in time was an accelerator, not an absolute necessity, for our business strategy.”

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