The Nevada Gaming Commission (NGC) has decided to fully embrace Entain.
The commission has granted Entain an unconditional license to operate in the Silver State after an extensive effort by the gaming giant to secure full market access in America’s most storied gaming market. Entain, which co-owners BetMGM with MGM Resorts, was recommended for a license by the Nevada Gaming Control Board on May 1. Entain presented to the NGC a comprehensive plan to improve its sustainability and regulatory framework, which was met with approval.
Entain was operating in Nevada under a three-year limited license that expired this month.
“The company has taken great strides not only to move past some of the historical issues but to accept responsibility for them and find ways to learn and grow,” said Entain attorney Erica Okerberg in a statement.
Entain, formerly known as GVC Holdings, had previously operated in Nevada under limited licenses due to concerns by the NGC over its business practices. One of the biggest concerns raised by the NGC was Entain’s presence in unregulated markets across the world. Entain’s new business plan included its effort to exit 140 unregulated markets.
As a result, Entain has lost approximately $100 million in profit but at the cost of doing the right thing, according to company chairman Barry Gibson. In 2023, BetMGM generated $1.96 billion in revenue, a 36% increase year-over-year.
Entain not alone in Nevada
Entain was awarded an unconditional license along with Accel Entertainment.
The Illinois-based video gaming terminal operator also made efforts to improve its business practices after operating in Nevada under a two-year limited license. Accel overhauled its compliance framework while adhering to regulatory standards to be considered for a full license.
The company was also motivated to make changes to its business after being levied a $1 million fine by Illinois regulators over providing improper incentives.
