FanDuel is broadening its reach as a sports betting operator in North Carolina through a deal with an NFL franchise.
The Flutter Entertainment-owned fantasy and sports betting operator has secured a multiyear agreement with the Carolina Panthers, becoming the team’s official sports betting partner.
FanDuel landed the partnership with the Panthers ahead of the statewide launch of online sports betting in North Carolina on March 11. As part of its pact, the Panthers will have a presence across FanDuel marketing channels, including digital and social media content. The deal includes digital FanDuel signage across Bank of America Stadium, the Panthers’ home field since 1996. The Panthers and FanDuel will also collaborate on events.
“Bringing FanDuel to sports fans across North Carolina is an important moment for our business, and we are thrilled to be able to work with the Carolina Panthers to introduce their fanbase to America’s No. 1 Sportsbook,” said FanDuel CCO Mike Raffensperger in a statement. “We look forward to supporting the team next season and to engaging the passionate sports fans across North Carolina with our product.”
FanDuel and the Panthers will celebrate their new partnership on March 6 during FanDuel TV’s “Up & Adams” live broadcast, which will feature legendary linebacker Luke Kuechly.
FanDuel entering new sports betting market
America’s largest sports betting operator in terms of market share first solidified a presence in North Carolina last December with a market access deal with the PGA Tour.
A ruling in North Carolina requires operators that are seeking a sports betting license in the state to partner with a professional sports team or venue. Last week, FanDuel joined six operators in being approved for wagering in the Tar Heel State when it launches next week.
FanDuel will join a market that will also include bet365, BetMGM, DraftKings, Underdog, and ESPN Bet. Underdog’s launch in the state will mark its first foray into sports betting.
No operator with a sports betting license in North Carolina has a market access deal with an NFL team.
On March 1, Caesars Sportsbook made history as the first operator to accept wagers in North Carolina under the Indian Gaming Regulatory Act and a pact with the Eastern Band of Cherokee Indians.
