Elys Game Technology has secured access to the US online sports betting market via an agreement with Caesars Entertainment.
The pair have signed a multi-year deal that ensures Elys has market access to several US online sports betting states during that period.
The agreement will begin in Colorado, allowing Elys to launch its new online brand, Sportbet.com, in the Mountain State. Meanwhile, the firm will take its new mobile app named 5D by Elys live in Colorado.
5D by Elys is the mobile app that works underneath the SportBet.com platform that delivers a “sports betting platform enriched with advanced features and seamless cross-platform compatibility”.
Mike Ciavarella, Executive Chairman of Elys Game Technology Corp, stated: “We are focused on converting recent investments in technology and infrastructure into revenue-generating business in the US.
“Our meticulous market analysis, conducted before our entry into the US B2C online segment, has allowed us to create an effective go-to-market strategy along with a cutting-edge product that we believe will be rapidly adopted by North American sports bettors.
“We look forward to bringing our unique mobile sports betting experience to US customers through our market access agreement with Caesars Entertainment.”
Elys has a stable of retail sportsbooks in several states including Washington, Maryland and Ohio, but is now intent on embarking on a strategy of online growth despite the dominance of several brands.